Why You Need To Advertise

Advertising is one of the five marketing mix – personal selling, advertising, sales, promotion, direct marketing and publicity.

Advertising is one of the most lucrative and cost-considered method of developing businesses. This does not solely place advertising as a tool for only Small and Medium Enterprises (SME), in fact, big brands such as Coca-Cola, Nike, Amazon, Samsung Group, Microsoft, MC Donald’s, Mercedes-Benz and the likes, increased their market share through large-scale advertising.

Here are some major reasons why you would need to show off your worth through advertising;

1. To promote a product

The best way to communicate to potential clients that you have a new product is by advertising. Whether it is a new product or an existing product, advertising is a good medium to increase your reach and resurface your existing product.

2. Increase your users/followers

Adverts communicate to a wide range of people, especially people interested in your niche. Have you ever come across an advert on the internet or an app and have ever after followed up? Adverts can be really persuasive.

3. To communicate readiness for business

Advertising tells your potential customers that you are ready and available for business. Amidst competition, advertising can increase the chances of compelling your customers about your ability to take on a new project and deliver.

4. Advertising keeps your business at the top

There are numerous companies providing the same service you provide in your industry. No brand operates alone in any market. Advertising ensures that your company is always at the front of every consumer’s mind, appealing to the mind to forgo your competitors on the long list, hence, choose your company.

5. Advertising increases your company revenue

With positive and nicely-organized adverts, customers are willing to buy and choose your business over others. Advertising attracts customers to your business which in-turn increases your turnover.

6. Advertising permit you to reach your customers only

According to statista, as at January 2020, there were 4.54 billion active internet users, the amazing thing is, you don't have to worry about every active internet users. Advertising gives you the leverage to reach out to people who meet your requirements for potential customer or client.

7. Advertising places credibility on your business

When consumers are exposed to an advert, they consciously or unconsciously evaluate it. As long as the story your ad is telling resonates with your target audience, your brand would earn credibility.

We hope that you now have a reason to give your business the next move though advert placement. Reach out to us today to find out the amazing offers we have in stock for you.

Read More

Forms of Print Advertising

Print advertising is a form of advertising that uses physically printed media to reach potential customers. Although, quite an old-aged strategy, print advertising is now being relaxed by the digital forms of advertising available to businesses. Today, people around the world think print advertising is obsolete, that is not actually true as companies are now working on how to combine the digital and physically printed media through magazine and newspaper advertising. Print advertising is however seen as an expensive and difficult media format for result tracking. These are the forms of print advertising, direct mail marketing, business cards, brochures, billboards, banners/signs, newspaper, local sponsorships.

   1.  Direct Mail Marketing

Source: talientactiongroup.com

Direct mail marketing is tangible and good for targeting locals directly. It works best if you know for sure the vicinity of your potential customers. Another merit of direct mail marketing is the relevance it still poses even with digital advertising. There’s a higher chance that your message will be read than with digital ads and not just disposed.

   2.  Business Cards

Source: business2community.com

Business cards boast of very low cost and portability. Dozens of business cards can fit into one pocket or wallet or purse, no other form print advertising can do this. Business card saves the day as an effective marketing tool and creates a good first impression.

   3.  Brochures

Source: adobe.com

 Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. Brochures are more detailed than business cards, they are very effective for targeting a certain audience or showcasing a specific product or service. Some local businesses like stores, airports and hotels, offer to display your brochures to their customers at an affordable rate. These most times work far better than flyers.

   4.  Billboards

Source: freepik.com

Billboard advertising is the of use a large-scale print advertisement to market a company, brand, product, service, or campaign. Billboards are most efficient when placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboards might not be beneficial to some nature of businesses, but some do very much. Local businesses, including auto shops, car dealers, grocery stores, and restaurants, attract customers with billboards every day.

   5.  Banners/Signs

Source: grapeideassite.com

Banners are printed wordings or designs that are used for promotional and advertising purposes. Banners can be hung and set up almost anywhere and come in various shapes and sizes. Besides that, banners can also be kept and reused for a number of times as they are highly durable and are do not have to be permanently installed. Banners are also light weight and flexible, thus allowing it to be transported from place to place easily. You can just carry it by hand and place it wherever you would want it to be without having to have a lot of manpower.

   6.  Newspapers

Source: britannica.com

Adverts in the local paper are a great way to reach your community, especially when it involves sales and promotions. Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas.

   7.  Magazines

Source: campaignlive.co.uk

Magazine advertising are like a one-page brochure for whatever you desire to advertise. Magazine advertising are quite difficult to get rid of because subscribers are stuck in the subscription of their favorite magazine. Magazines also tend to spend more time in the home of subscribers than any other type of print ads.

   8.  Local Sponsorships

Source: mickgeorge.co.uk.jpg

Local sponsorship offers funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. Brand visibility, targeted marketing, consumer perception, efficient lead generation, sales goals, content strategy, audience insights, community goodwill, return on investment, business relationship.

If you enjoyed this post, we would be very grateful if you would help it spread by emailing it to a friend, or sharing it on Twitter or Facebook. Thank you!  

Don't forget to check out some of our other posts too.

Read More