Frequently Asked Questions (FAQs)
We've put together some commonly asked questions to give you more information about advertising. Below you will get answers to some of the questions mostly asked in advertising.
How do I know who to target?
Target audience is best defined as your potential customers. You can target accurately by assessing your potential customers by variables like location, age, gender, employment, income.
What is the least amount I can spend on advertising?
Different advertising platforms have different minimum amount to run ads. Facebook sets an absolute minimum daily budget for ads at $1. However, this is not a good budget to get optimal results. The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. Check out our pricing section to see our offers.
I have been advertising before with no results, how can you help my business?
We create ad campaigns, ad strategies and metrics to implement and evaluate the performance of our adverts.
How can I evaluate my campaigns ads?
There are many ways to evaluate the performance of a paid ads. Overtime, tracking metrics (like impressions, click-rate, click-through rate, cost-per-click, conversion rate, cost-per-conversion, quality score, ROI and so on) have proven to be a good strategy to evaluate the performance of an ad. You do not have to analyze every of these metrics, the objective(s) of the campaign ad would determine what metrics to analyze.
Do I need an advertising agency?
To spend more time running your business, to ease the stress of developing advertising campaign, to save energy and money, using an ad agency would provide a soothing relief. Just as a psychologist should not diagnose himself or prescribe his own treatment, business owners needs an external consultant for industry opinion.
My Business is not in your area, can you advertise for my business?
Yes, we can advertise your business online for you, even when we are miles away from you. Distance can only affect if you want to employ some traditional methods of advertising in your locality like distributing handbills, local business listings. However, with the advent of ICT we might be close to you than you think. Contact us for more info.
I just launched, do I need to advertise?
Yes, in fact, you could have advertised even before launching. To raise awareness for your brand, to drive potential customers, to promote sales, to introduce your products and services and to have your share in the competitive market you need to advertise.
Do you have other questions, connect with us on our various media platforms or visit our contact us page to leave a message.
